WORKSHOPS

1.Marketing professional 2.0

Total student engagement…

 

Learning objectives:
  1. To be able to join the dots between concepts and models in marketing, branding, advertising, creativity and media planning
  2. To be able to apply key marketing theories, frameworks and tools to solve marketing problems

Duration:

  • b-schools: 2 days
  • Corporates: 1day

Call 8879727093/9920514121


2. Advertisingprofessional2.0

An in-class demo to clarify a branding concept.
Learning objectives:
  1. To be able to use brand building, market segmentation, and the marketing mix as a basis for determining an advertising strategy.
  2. To be able to effectively handle creativity, media planning and all aspects of Integrated Marketing Communications

Duration:

  • B-schools : 1 day
  • Corporates: 1 day

Call 8879727093/9920514121


 3.Advertisingcreativity2.0

Fundas of advertising creativity…
Learning objectives:
  1. Basic steps in the development of creative strategy.
  2. Relationship between advertising development and other elements of the marketing and communication mix.
  3. Creative Problem Solving: Develop creative solutions to marketing problems.

Duration:

  • B-schools : 1 day
  • Corporates: 1 day

Call 8879727093/9920514121

 


4. Media PlanningProfessional2.0
Quiz time ….. high student response!
Learning objectives:
  1. To understand the finer nuances of various ATL and BTL platforms
  2. To understand various  strategies and techniques required to
    develop effective media  plans.

Duration:

  • B-schools : 1 day
  • Corporates: 1 day

Detailed syllabus

Call 8879727093/9920514121


5. Accelerated Learning
Exercise to balance both hemispheres of the brain.

Learning Objectives:

  1. To familiarise oneself with the various learning techniques to develop speed in assimilation, understanding and retention.
  2. To apply various accelerated   techniques whilst pursuing an academic study or in one’s performance at the workplace/business

Duration:

Students : 2 days
Working professionals: 1 day

Call 8879727093/9920514121